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Web Search Optimisation
Location:WEB > SEO

Graphic & Branding Design
SEO (Search Engine Optimisation)

 

Search Engine Optimisation Unless you are a 'BIG BRAND', that spends $1000's on Advertising every month, no-one searches for a company name. What they DO search for is information or the service they require.

  • Have you been wondering why only ONE of your web pages come up in a search?
  • Do your pages appear at all?
  • Have you poured loads of money at Search optimisation companies only to find that you suddenly don't come up in searches at all anymore?
  • Your ONE specific company name word comes up top, but no-where to be seen when looking for the product or services you provide?
  • Sick of being spammed since your website went live?
  • Finding copies of your hard work elsewhere?

 

Don't Get Sucked in by ' Top 10 Guarantees '
Quite frankly it's all 'rubbish'.

It is not enough to just be searchable on a website name/id. Generalised keywords DON'T do the trick either! People don't seek specific companies, People seek service descriptions they require in the right location, information and advice, or a product description. Just think back to what your own Google searches are if you don't know a specific supplier, or want to find others to compare.

Search engines are now intelligent enough to calculate search results based on content relevance. It is only a matter of time before irrelevant entries are dropped from searches or become black listed.

People primarily search for:

  • Service Descriptions
  • Information and Advice
  • Product Descriptions

 

SEO Comparison to the test

Take our own Domain Hijacking competitors for a prime example
Upon a "Meta Tag to Content Relevancy" test on the index/main entry pages, which can be accessed here <metachecker.net> you can see the big difference between the two sites. Click to enlarge.

Symsys Ltd Index Meta Check ResultsDirect Rival meta result comparison

Title Relevance to page
Symsysit.com (also reached through our original Symsys-it.co.nz):100%
VS Rival site and mirrors (mirrors will not show up on search):15%

Description Relevance to page
Symsysit.com and Symsys-it.co.nz:100%
...........................VS...Opposition:18%

Keyword Relevance to page
Symsysit.com and Symsys-it.co.nz:97%
...........................VS ...Opposition:13%

Let's remember as well that the search engines can only search text, if it exists. Our index contans a whopping amount of content covering the categories of Design, Web Design, Linux, Windows and complete IT Service. The opposition: 179 Words and no visable links for the robots to follow, if you don't point them, or help them find the information, they just won't bother.
It is safe to say that the the exposure to searchability for the Symsysit.com website is far superior.

 

Classic Dog with a new Trick

Your rivals will always be desperate to compete. Lets use the competitors website mentioned above again as an example... and we QUOTE

"In addition to hosting and providing authoring of your web site we can offer the ability to educate the global search engines as to the presence, and by sequence of web submissions keep your site towards the top of the search engine lists - all at a cost that is affordable.

Try 'SymsysIT' via the major search engines and see for yourselves. "

Apart from the obvious Trademark breach, many many insidcrepencies exist throughout the site and further copyright issues to boot, they are not a domain reseller, nor are they a hosting company. Lets have a look at this:

The site(s) (in quadruple) list only ONE page from the entire site(s).
The Design and coding capability speaks for itself
(right click and view source while you're on the page)
Try Looking for Web design, SEO services in Northland or for that matter try searching for anything they claim to do but don't use their company name (Our company name) and see how it ranks.

There are a variety of Open Source and "For Pay" SEO programs out there, boasting automatic submissions to the search engines, and guaranteeing a top 10 rating on google etc. Many people fall for these every year, they work, to an extent but there is a simple rule that applies to ALL aspects of I.T., whether it's a desktop PC or a search engine you're trying to climb to the top of .....

Put crap IN. . . . . . . . . . >. . . . Get crap OUT


Searching for "SymsysIT", on Google.com, search 'the web' will result in our competitors site being right at the very top of the list on the first page, ONCE and then followed by 30+ listings of our site and it's content over the following pages, with the odd thing here or there from companies like "Lenz" and that's just them showing our listing with them to the search engine. If you're sure your customers are going to search for it, by all means just SEO your company name, if on the other hand you think people will search for your services instead, maybe you need to think again.

Symsys® have all the tricks to work your site to the top of that page ranking on RELEVANT searches.

We have designers experience and qualified in Advertising design so we are happy to offer 'Online AD Packs'. These are a collection of images for use in signatures for email, forums, avatars for blogs 'gravatars', voucher templates for such as vouchermate, and images for use on finda directory listing. The online Ad Pack is just one of the features we can deliver as part of our Web Design and SEO searvices.


Call us today on
09 813 0043 and let us have a look at your website for a FREE evaluation or visit our Contact Page

Web Related Pages :

The Overall Web Services Guide breaks down an idea of cost and included features of both Managed and un-managed websites.

If you are looking for 'design' in stages or even pure graphics only then see Creative Web Design

Contact Symsys Ltd.
Based in Auckland on 09 813 0043

Good Bot / Bad Bot

We can do everything from custom submission, Geo-Tagging, and entering sitemaps directly to Google...

... to keeping an eye on maliscious web bots and access logs to give you the best defence against them on a regular basis from stealing your images and content.

leeching

For example, Facebook regularly hunts through websites for images that users can then hotlink as if it were thier own on thier profiles and then hide the source they were obtained from. Through watching logs, symsys are alerted of the hotlink therefore any image contained in facebook will now show our Smysys Image Leech image instead.

New search engines and content stealing web bots are being created every day world wide.

There are 'Good-bots' and there are 'bad-bots'. Good bots (such as Google bot and Yahoo 'Slurp') will honour standard protection methods such as a simple file listing of web-bots that are not allowed to access your site content, others will take as they please including using it for anothers purpose.

There are a lot of companies out there with the opinion that if you place content on the web, then it is free for all to exploit - get some protection!

Private OR Secure

Our methods of SEO also serve as much purpose to keep web search robots OUT as well as inviting them IN.

Not every website is desired to be tailored for the top of the search engine. We can teach searches exactly what parts of your website you do and dont want searches to see.

 

SEO for Existing Websites
Existing websites may already have been indexed by web robots therefore we will check if you are correctly indexed with the key engines and mark for new submissions (or removals!) where necessary.

This is part of our 'website appraisal' service. Many websites do not do well in search due to code errors and improper annotation of code elements. The first thing we will look at is the structure and validity of your main introductory page and advise you of any issues that arise. We will analyse the content of your index page, maximise its potential by making amendements and submitting it for search.

As part of the service we will check to see if your website has been duplicated or plaigerised and install preventative methods from this happening (those who had a iste designed by symsys already have these measures in place). For increased exposure we will research appropriate web advertising and provide graphical aids for your listings. Measures will be put in place to direct search engines to display specified descriptions in (eg Google) listings, tell searches what pages they can and cant display, and priorotise your pages.

After SEO:
At a minimal fee: We will review it at 3 or 6 months intervals to check progress and offer free guidance on how to increase your visability in the most effective way for your specific purpose.

 


W3C Compliant Code W3C Compliant Code

Website Design & Development by Symsys Ltd

Contact Symsys
(Based in Waitakere City, Auckland, NZ)

General: 09 813 0043
Technical: 021 026 23335 - Call Alex Williams Server management, IT Service, Linux, Maintenance Contracts and Web Back end
Creative: 021 135 0209 - Call Rose Gibson for Information and Branding Graphic Design, Website SEO and coding.

Skype Requests for free Skype calls: symsys.ltd